• WHERE COMFORT BEGINS

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NEW ERA

Prime offers various distinct features which provide the optimal feeling for athletes. It is perfect for physical activities such as running, hitting the gym or any type of sports. You can play with complete confidence when wearing Prime. 

2X SOFTER ！

Beechwood fibres are naturally more softer than cotton, polyester and nylon. In fact, it is 2x softer than cotton. Wearing quality boxerbriefs can keep you motivated and help bring your game to a different level. 

Featured in Sportsoho

Hong Kong Professional Runner - Jeffrey Shuen 

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GIVE IT A TRY

Moisture wicking technology that wicks sweat from your skin to the fabric’s surface, where it can evaporate, keeping you cool and comfort at all times.

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EXTREME BREATHABILITY

SEAMLESS DESIGN

ADDITIONAL COMFORT

SUSTAINABLE FIBER

Lenzing® is an Austrian company and is one of the global leading manufacturers for MicroModal. This is a sustainable fiber and creates more positive impacts and benefits for people on the planet.