where comfort begins
It's time for you to change
Prime will provide you the softest and functional briefs that you will ever wear. It is 2X more softer and 6X more permeable than cotton
80% of the consumers who have tried Prime before, they would want to buy more
Why spend extra cost on retail products when you can get something better with a lower price?
Prime boxer briefs uses a fiber which draws sweat from your skin to the exterior of the fabric making it easier to evaporate. This keeps your body cool and comfortable.
Prime offers various distinct features which provide the optimal feeling for athletes. It is perfect for physical activities such as running, hitting the gym or any type of sports. You can play with complete confidence when wearing Prime.
Lenzing® is an Austrian company and is one of the global leading manufacturers for MicroModal. For each boxer briefs which Prime produce, we have utilized Lenzing® MicroModal. This is a sustainable fiber and creates more positive impacts and benefits for people on the planet.