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A stunning breathable fabric

Seamless Design

Optimize the smoothness needed

It's time for you to change

Prime will provide you the softest and functional briefs that you will ever wear. It is 2X more softer and 6X more permeable than cotton

80% of the consumers who have tried Prime before, they would want to buy more

Why spend extra cost on retail products when you can get something better with a lower price?

Wicking Technology

Discover Your Colour

Wear what represents you

Reveal your identity

Product features

Sports Oriented


Additional Comfort

Beechwood fibres are naturally more softer than cotton, polyester and nylon. In fact, it is 2x softer than cotton. Wearing quality boxerbriefs can keep you motivated and help bring your game to a different level. 


Extreme Breathability

Moisture wicking technology that wicks sweat from your skin to the fabric’s surface, where it can evaporate, keeping you cool and comfort at all times. 


Seamless Design

This sporty design creates a flawless fit. With a fitted and comfortable seamless construction along with a  contoured shape, the stretchable material helps hug the body closely for added comfort. 


Lenzing® MicroModal