• EXTREME BREATHABILITY

    2X softer and 50% more water absorbent than cotton

  • WICKS SWEAT

    Natural Fiber to keep you dry

  • SEAMLESS

    Ultra comfort for soft touch of the skin

NEW ERA

Prime offers various distinct features which provide the optimal feeling for athletes. It is perfect for physical activities such as running, hitting the gym or any type of sports. You can play with complete confidence when wearing Prime. 

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FEATURED COLOURS

  • Black

    $128.00HK
    $128.00HK $128.00HK
    Black - Prime

  • Blue

    $128.00HK
    $128.00HK $128.00HK
    Blue - Prime

  • Dark Green

    $128.00HK
    $128.00HK $128.00HK
    Dark Green - Prime

  • Dark Violet

    $128.00HK
    $128.00HK $128.00HK
    Dark Violet - Prime
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Let customers speak for us

from 50 reviews

Dark Green

Nelson Ng
Dark Green

Black

Pang Kit Lai
Black

Heather Grey

CODY CHAN
Heather Grey

Orange

CODY CHAN
Orange
Very soft

Soft and nearly invisible against your skin, with seams that don’t pinch

Dicky Wong
Black
無縫

好喜歡大脾無縫。貼身保護。

Tony
Blue
質料幾舒服

質料幾舒服. 好軟滑

Tracy Lam
Sporty Safety Shorts - Black
Comfortable

High quality briefs. Hope will have other colours in the future.

Stanley Pang
Black
面料好舒服

第一次試著，感覺唔錯。 貼身面料。

Janice Wong
Sporty Safety Shorts - Black
Best Service & Best Underwear

Soft, Comfort

Cyrus So
Blue
Best Service & Best Underwear

Soft, Comfort

Cyrus So
Greenish Yellow
Best Service & Best Underwear

Soft, Comfort

Cyrus So
Heather Green
Best Service & Best Underwear

Soft, Comfort

Cyrus So
Heather Red
So comfy...

Gentlemen, these are REALLY comfy boxers, with a slick, low profile even under tight-fitting, light-colored pants. Get them now, you will probably regret it if you didn't!

David L
3 Package - Black/Blue/Orange
Must try

Very comfortable and fit.

Fai M.
3 Package - Black/Blue/Orange