where comfort begins
It's time for you to change
Wicking Technology
Prime boxer briefs uses a fiber which draws sweat from your skin to the exterior of the fabric making it easier to evaporate. This keeps your body cool and comfortable.
Product features
Prime offers various distinct features which provide the optimal feeling for athletes. It is perfect for physical activities such as running, hitting the gym or any type of sports. You can play with complete confidence when wearing Prime.
Sports Oriented
Additional Comfort
Beechwood fibres are naturally more softer than cotton, polyester and nylon. In fact, it is 2x softer than cotton. Wearing quality boxerbriefs can keep you motivated and help bring your game to a different level.
Extreme Breathability
Moisture wicking technology that wicks sweat from your skin to the fabric’s surface, where it can evaporate, keeping you cool and comfort at all times.
Seamless Design
This sporty design creates a flawless fit. With a fitted and comfortable seamless construction along with a contoured shape, the stretchable material helps hug the body closely for added comfort.
Micromodal
Lenzing® is an Austrian company and is one of the global leading manufacturers for MicroModal. For each boxer briefs which Prime produce, we have utilized Lenzing® MicroModal. This is a sustainable fiber and creates more positive impacts and benefits for people on the planet.
Blog posts
